Builder Philosophy: “Tech vs. Technique” to Conquer the Cutting Edge

You can't just add on quality. It needs to be designed from the beginning.

When it comes to blending cutting edge technology and building, quality is not an add-on. It needs to be designed in from the very beginning—at least, that’s how Jeff Ainslie feels about the process.

“You need to spend the time up front to understand the technology you’re putting in,” says Ainslie, the president of Ainslie Group of Virginia Beach. “You can’t risk the tech becoming obsolete.”

Herein lies Ainslie’s professional philosophy, which is the duality of tech and technique. While these two concepts may sometimes disagree with one another, if executed correctly, they can also deliver fantastic dividends for your company.

Tech and Technique Go Hand-in-Hand

Jeff Ainslie.
Jeff Ainslie.

“There are a lot of cutting edge products out there on the market. But a lot of these products are here today, gone tomorrow,” says Ainslie.

Due to the ever-changing ways of the home technology industry, Ainslie stresses the need for builders to understand the tech they put into their projects.

“It’s important to select things that you can test and know will work well together,” says Ainslie, who adds that builders should also form a reliable relationship with an integrator that understands all of the technology being used.

This is where technique becomes an integral component. By confirming that both you and your integrator understand the home’s technology, it will ensure the satisfaction of your buyer. As Ainslie stated before, you cannot add on quality.

“The technique in which you install and integrate everything together is extremely important. You don’t just go to a Best Buy, pick the latest and greatest, throw it in a home and expect it all to work together,” says Ainslie.

Making TecHomes “Move-in Ready”

Another key element of the “tech versus technique” viewpoint is verifying that not just the builder and integrator understand the technology, but that the client does as well.

Despite the fact that we are often engulfed by technology in our day-to-day lives, Ainslie says builders should never assume their clients’ level of technology comprehension.

Avoid "blinking 12" syndrome.
Avoid “blinking 12 syndrome.”

“I mean, how many people had ‘blinking 12 syndrome’ on their VCRs 20 years ago?” laughs Ainslie. “They couldn’t even program the time on their VCRs.”

The builder draws a parallel between the blinking clocks of VCRs past to a present climate that’s prevalent with app confusion, interoperability issues and cybersecurity concerns. In fact, as technology continues to grow, so does the potential of overwhelming the client.

Ainslie combats this potential perplexity by making all of his homes move-in ready with standard technology installed, featuring everything from automation to energy efficiency. Going even further, he dedicates time to communicating with clients and leaving them with a comfortable grasp of what their home can do.

“We say, ‘This is how your system works and here is how you capitalize on all the benefits,’” says Ainslie.

By eliminating the clash between tech and technique, and uniting these two concepts for good, builders can make monumental shifts in the tech they choose, how they install it and how they ensure clients are satisfied with the end result.

It’s all about finding the right balance.

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About The Author

Greg Vellante is a staff writer and multimedia specialist at TecHome Builder, as well as a content coordinator for AE Ventures events. He has over a decade of experience writing for various publications on topics that range from cinema to editorials to home technology. His favorite technologies fall into the A/V and home entertainment realm, and he’s keeping a close eye on the rising trends in robotics and virtual/augmented reality. Greg resides in Boston, holds a degree in Media Studies from Emerson College and pursues screenwriting/filmmaking in his free time.

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