Google Announces Amazon Echo Rival, Google Home

Google Announces Amazon Echo Rival, Google Home

The TecHome industry received a major announcement from Google at its annual I/O developers conference today.

According to multiple reports, the company was slated to announce its Google Home device as a move to directly compete with the Amazon Echo in the voice-activated home device market.

And the rumors turned out to be true. Google did indeed announce its Google Home product. It is a stout, cylinder-esque device of white and gray that sounds like Siri and answers to the name “Google.”

A demo video was shown at the I/O event.

Google will have to conquer many elements of the market to surpass the success of Amazon Echo, but the potential is there.

With major name recognition and plenty of interoperability options, thanks to a recent acquisition of Nest, Google could certainly make some waves. It will take some time to catch up to the Echo, which since being released two years ago, has already sold about three million units.

RELATED: Two Major Smart Home Announcements from Google, Nest

Voice control has been a major trend of 2016. Just last month, integrator Henry Clifford of Livewire told TecHome Builder that “2016 is going to be all about voice control solutions” and “also how analytics are going to be making these products more interactive and smarter.” In addition to that, last month, a report showed a whopping 73 percent of smart home owners are already familiar with and using voice-control, with 61 percent of that group expressing interest in expanding the home’s voice-control capabilities.

*Updated from a previous story

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Voice Control Moving Into the Mainstream

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About The Author

Greg Vellante is a staff writer and multimedia specialist at TecHome Builder, as well as a content coordinator for AE Ventures events. He has over a decade of experience writing for various publications on topics that range from cinema to editorials to home technology. His favorite technologies fall into the A/V and home entertainment realm, and he’s keeping a close eye on the rising trends in robotics and virtual/augmented reality. Greg resides in Boston, holds a degree in Media Studies from Emerson College and pursues screenwriting/filmmaking in his free time.

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