Greenbuild 2016: Residential Emphasis with KB Home, KTGY Group

Greenbuild 2016: Residential Emphasis with KB Home, KTGY Group

A time-traveling demonstration home and an expanded focus on residential green building are just a couple of noteworthy draws at this year’s Greenbuild International Conference and Expo.

The conference is at the Los Angeles Convention Center from October 5 through 7, with the show floor open during the first two days. And we’re bringing you onsite coverage.

For TecHome builders utilizing green techniques within your businesses, Greenbuild is shaping up to be a worthy dedication of your time, as this year takes on a brand new approach toward the importance of green building in residential.

“This year, we’re building momentum in the green movement as we continue to expand offerings designed specifically for those in the residential building and construction community,” states the Greenbuild website.

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Some of the new residential offerings for 2016 include:

  • Residential Education Track, featuring sessions on single and multifamily buildings
  • Residential Day – 12+ residential sessions offered on Thursday, October 6
  • Dedicated Residential product pavilion in the Expo
  • Expanded partnerships with leading organizations in the residential building community, including the
    NAHB as a Top Tier Partner


A crucial aspect of Greenbuild’s new residential approach is the event’s demonstration home, called “ProjeKt,” a collaboration between KB Home, KTGY group and Builder Magazine.

A rendering of the ProjeKt Home, which will unveiled at Greenbuild 2016.
A rendering of the ProjeKt Home, which will be unveiled at Greenbuild 2016.

ProjeKt “offers a time-travel look ahead to the years 2020 and 2050 as a way to bring new perspective and strategic scenario-planning opportunities to builders working today.”

The demonstration home will be available for attendees to tour during show floor hours at Greenbuild 2016. It will boast an assortment of vignettes that feature assemblies and systems, home tours, interactive educational features and a digital wall display.

According to Dodge Data & Analytics 2015 SmartMarket Report – Green and Healthier Homes: Engaging Consumers of all Ages in Sustainable Living, there are myriad statistics supporting green building’s penetration of the residential market.

  • Home buyers expect newer homes to be greener and energy efficient
  • Builders expect more than 60 percent of homes built to be green by 2020
  • Green homes are healthy homes – 83 percent of homebuilders and remodelers believe consumers will pay more for healthier homes
  • Home appraisers are recognizing a greater value in green homes
  • Ten percent increase from 2014 in attendance by those stating residential as their primary sector

These new residential approaches are crucial, both for Greenbuild to remain relevant and for TecHome builders to succeed in an industry that is beginning to favor green practices more and more.

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About The Author

Greg Vellante is a staff writer and multimedia specialist at TecHome Builder, as well as a content coordinator for AE Ventures events. He has over a decade of experience writing for various publications on topics that range from cinema to editorials to home technology. His favorite technologies fall into the A/V and home entertainment realm, and he’s keeping a close eye on the rising trends in robotics and virtual/augmented reality. Greg resides in Boston, holds a degree in Media Studies from Emerson College and pursues screenwriting/filmmaking in his free time.

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