Haier America, a home appliance company, has invested in the “seeing is believing” mantra with a new Technology and Design Center of Excellence in Evansville, Ind.
Formerly a Coca-Cola bottling plant, the facility is 30,000 square feet and cost $2.8 million to renovate—but the company believes it will be a sound investment as it expands its offerings. The center will not only include a showroom, but also a model shop with “rapid-prototype capabilities,” according to Twice.com. Haier’s engineering offices and performance and reliability laboratories will be on site as well.
“Evansville is the perfect location to launch this Haier facility in the United States as it aligns with our strategy to design and manufacture consumer-centric, whole-home platform solutions that fit the lives and anticipate the needs of American consumers,” says Adrian Micu, Haier America president and CEO.
Perhaps this means we will finally see that oven that has dinner ready for us when we arrive home from work, as one category the company will explore is cooking.