Hot Take: “Jetstones” Era; Futuristic Tech and Prehistoric Simplicity

Hot Take: “Jetstones” Era; Futuristic Tech and Prehistoric Simplicity

We are at an interesting inflection point in the home tech industry. 

Finally, we are starting to get some traction, where homeowners are looking for and buying tech specifically for their home. Just walk into a Best Buy or Lowe’s, and you will see retail displays for DIYers. Or, look at the success of Nest thermostats, SONOS Audio and Philips Hue lighting.

On the other hand, it is following the “there’s an app for that” model.  While that works with one-off activities like calendar or email, it can often become cumbersome and confusing when flipping between apps.

Further, in this model, there is no easy way to accomplish global activities such as good morning or IFTTT (If This Then That). It is cool, yet complicated for many.


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As we move forward, we need to be cognizant of the need for simplicity and reliability.

I liken this new era to the Jetstones, where we get the cool tech of the Jetsons but follow the Flintstones mentality of devices that are simple and just plain work.

This will be an era where integration and interoperability are paramount and drive accessibility – as well as desirability!

A Jetstonian will buy and try, get hooked and return to add more, because it’s easy and works. And don’t forget the underlying importance of security in an Internet connected world.

Remember … you cannot hack the Flintstones.

Michael_Cogbill-e1430488836431-250x250About The Author

Michael Cogbill

Chief Engineer, ETC

Michael Cogbill is recognized internationally as an authority in the field of integrated home and building systems. His professional career spans over 40 years as an engineer, manager and entrepreneur. Currently, he serves as Chief Engineer for ETC and guides the company’s engineering staff and system designs. 

About The Author

TecHome Builder eMagazine features guest articles offering unique input from experts in the industry.

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