Intel Survey Reveals Willingness to Sell Smart Home Data

Intel Survey Reveals Willingness to Sell Smart Home Data

Would you be willing to sell your personal smart home data? According to a recently published international survey from Intel Security, a majority of 54 percent answered “yes” to this very question.

More than half of those surveyed in Intel’s study agreed that they would share personal data collected from smart home devices with companies in exchange for money, and 70 percent believe that companies should offer discounts and coupons in exchange for data sharing.

However, an overwhelming 92 percent expressed concern over personal data being hacked and acquired by cybercriminals. On a more promising note, an almost-equal 89 percent said that upon owning a smart home, they would protect it via a singular integrated security system package.

RELATED: NSF Launches Cybersecurity Grant

This means many things for the future of the smart home, a concept which 77 percent of respondents believe will be just as common as the smartphone by the year 2025. The trick for builders, integrators and other TecHome professionals will be finding the fine line between clients willing to share their data to help the industry evolve and those who are hesitant in general because of privacy concerns.

For biometrics, fingerprint scanning was most popular among those surveyed.
For biometrics, fingerprint scanning was most popular among those surveyed.

Security is an ever-important facet of the smart home for professionals to consider moving forward, as it is certainly on clients’ minds.

Other results from the Intel survey revealed that biometrics is strongly favored over passwords. Four in 10 respondents expressed concerns with passwords, while 75 percent found it overwhelming thinking about the number of passwords that would need to be used to control everything in the home. On the biometrics side, 54 percent favored fingerprints, 46 percent liked voice recognition and 42 percent chose retinal scans.

Another interesting note: the generation most agreeable to sharing smart home data in exchange for money, discounts or coupons? Millennials.

The international survey polled 9,000 individuals from nine countries – Australia, Brazil, Canada, France, Germany, India, Mexico, the United Kingdom and the United States.

For more great content, be sure to subscribe to our newsletters

Follow TecHomeBuilder on Twitter and like us on Facebook

About The Author

Greg Vellante is a staff writer and multimedia specialist at TecHome Builder, as well as a content coordinator for AE Ventures events. He has over a decade of experience writing for various publications on topics that range from cinema to editorials to home technology. His favorite technologies fall into the A/V and home entertainment realm, and he’s keeping a close eye on the rising trends in robotics and virtual/augmented reality. Greg resides in Boston, holds a degree in Media Studies from Emerson College and pursues screenwriting/filmmaking in his free time.

Related posts

Leave a Reply

Your email address will not be published. Required fields are marked *