Smart home adoption is making its way to the mass market, and now, a new survey points to growing Millennial interest in the smart home.
According to BNC Technology’s smart home report, Millennial interest in smart home tech is growing due to improving technology and the ability to raise the home’s resale value.
Adding a home automation platform and smart home tech can increase the home’s resale value by up to seven percent, according to the report.
Including connected devices into the home’s platform can help you market a future return of investment to your clients.
BNC’s report states that homebuyer interest in smart home technology is based on the convenience of knowing their home is safe and secure. Offering a range of security and monitoring devices can help you market convenience and safety to your clients.
This is a good way to stand out to Millennials, because the report also shows that, 77 percent of 18 to 35 year-old homebuyers want their homes “equipped with the technological capabilities they have grown accustomed to.”
Reaching out to this key demographic of homebuyers comes down to the level of smart home tech and how you are marketing the home’s features.