Selling Peace of Mind

Selling Peace of Mind


Home security and remote home monitoring have changed a lot in the last few years.

It used to be about alarm systems and 24-hour security monitoring, video surveillance systems consisting of analog CCTV cameras and possibly sophisticated systems with digital video recorders to record events that the cameras picked up.

That’s all changing, especially with the slew of affordable and accessible wireless products from IP-based (web) cameras, door and motion sensors and image sensors.

Long-time successful home technology integrator Eagle Sentry in Nevada reports that by far the hottest security products it sells are Alarm.com add-ons to Eagle Sentry’s monitored security services. Items like connected thermostats and now garage-door openers can be controlled by homeowners’ smartphones in packages for an extra $18 a month (not including video monitoring).

Video surveillance and monitoring is changing for the simpler as well.

“Customers want to look in and check on the kids and the dogs and make sure there’s not a car in the driveway,” says Eagle Sentry’s Greg Simmons. “We call it the look-in client. There’s very little concern about having a physical recording on a DVR. It's just peace of mind that people want,” that their homes and their loved ones in them are safe and sound. 

Eagle Sentry uses IP cameras such as those from Digital Watchdog, IC Realtime, and SnapAV’s Wirepath, to provide good-quality video that’s triggered on motion, then a system like Alarm.com’s sends a text and email alert to the customer.

Image sensors from 2GIG and Alarm.com can take snapshots of the person entering a house when the security system is disarmed as well.

Such home monitoring, connectivity and security systems are becoming more and more ubiquitous. And savvy homebuilders should work with home tech companies to package an array of safety and security systems—also including water and moisture sensors, temperature sensors, you-name-it sensors—into “Peace of Mind” packages for homebuyers who are often away from their homes but want to check in.

These homebuyers don't have to be tech-savvy or tech-hungry. They’re hungry for peace of mind—and ways they can make their lives easier.

That's what we're selling, after all, isn't it?

Thanks for reading.

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