A new national survey shows that interest in the smart home and connected devices comes down to age and gender.
According to the 2016 National Smart Home Survey, awareness and interest in the smart home can vary greatly depending on age and gender, providing information that might help builders target more clients.
Respondents under the age of 30 are more interested in the energy-efficiency and cost-saving benefits of smart tech. In all age groups except the youngest, conservation and utility bill savings rank the lowest.
The age group of 30 to 45 year olds rank convenience as a top priority, 45 to 60 year olds value security more, and those over 60 years old value security and safety at the same level as convenience.
The survey also shows that while older generations are becoming more aware of smart home tech, they are also the least anxious to try it out.
When it comes to gender, women care more about smart devices that offer security benefits, while men give more value to devices that primarily offer convenience.
The report also showcases the tech that consumers are expecting in the home. The smart thermostat attracts 38 percent, followed by motion sensors at 15 percent and connected light systems at 10 percent.
According to the survey, 82 percent of respondents have heard of smart home technology, and 17 percent of those surveyed admit they’re clueless about the smart home’s potential.
Builders can cut through the confusion by informing their clients of the benefits of smart home tech currently available and if possible, showing them first-hand some devices in action.
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