Target Creates Showcase for IoT Technology

Target Creates Showcase for IoT Technology

Even Target is joining the Internet of Things (IoT) in a big way.

The American retailing company just unveiled “Target Open House” in San Francisco’s Metreon shopping center. The Open House is a space designed to showcase the latest in IoT technology within the replication of an actual house-in-store, giving visitors and potential buyers the opportunity to see first-hand how automated appliances connect with one another in the smart home.

Visitors can witness how connected lighting appliances, coffee makers, baby monitors, sound systems and more work together to create accessibility and ease in home automation.

“Putting a house in the space, we felt, was the most relatable and welcoming way to introduce these products,” says Todd Waterbury, Target’s chief creative officer, in a corporate press release.

A look inside the showroom of Target's Open House
A look inside the showroom of Target’s Open House.

Target sees IoT tech as a growing, marketable and profitable future for the home industry. It will use Open House as not just a platform for various products, but also to discover further trends by receiving feedback from consumers who visit the store and interact with various tech. The space will also create connections through meetings, tech talks, and product launches.

What do you think about Target’s new venture into the smart home industry? Let us know your comments in the section below.

About The Author

Greg Vellante is a staff writer and multimedia specialist at TecHome Builder, as well as a content coordinator for AE Ventures events. He has over a decade of experience writing for various publications on topics that range from cinema to editorials to home technology. His favorite technologies fall into the A/V and home entertainment realm, and he’s keeping a close eye on the rising trends in robotics and virtual/augmented reality. Greg resides in Boston, holds a degree in Media Studies from Emerson College and pursues screenwriting/filmmaking in his free time.

Related posts

Leave a Reply

Your email address will not be published. Required fields are marked *