Even Target is joining the Internet of Things (IoT) in a big way.
The American retailing company just unveiled “Target Open House” in San Francisco’s Metreon shopping center. The Open House is a space designed to showcase the latest in IoT technology within the replication of an actual house-in-store, giving visitors and potential buyers the opportunity to see first-hand how automated appliances connect with one another in the smart home.
Visitors can witness how connected lighting appliances, coffee makers, baby monitors, sound systems and more work together to create accessibility and ease in home automation.
“Putting a house in the space, we felt, was the most relatable and welcoming way to introduce these products,” says Todd Waterbury, Target’s chief creative officer, in a corporate press release.
Target sees IoT tech as a growing, marketable and profitable future for the home industry. It will use Open House as not just a platform for various products, but also to discover further trends by receiving feedback from consumers who visit the store and interact with various tech. The space will also create connections through meetings, tech talks, and product launches.
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