Taylor Morrison Homes has been building their Interactive Home line since 2012. The Interactive Home can include a base package of home security, zone audio and intercom communication, or it can come “fully loaded” with a home automation system that controls the lights, garage door opener, sprinkler systems and more, or anywhere in between; it’s up to the customer.
Millennials “get tech,” says Graham Hughes, the company’s vice president of sales and marketing, yet his company’s smart home offering has received great interest from other demographics as well.
“We realized that many our buyers were looking for products that were actually ‘baked into’ their homes at the time of purchase,” he says.
Did You Know?
Taylor Morrison built the Innoventions Dream Home at The Walt Disney Company’s Disneyland Park in Anaheim, Calif., to display the benefits of a fully connected home to a wider audience. The Interactive Home was developed out of that relationship with Disneyland. (The Innoventions Dream Home was closed by Disneyland in March of this year.)
Generally, Taylor Morrison offers technology à la carte. Rather than providing baseline packages to their customers, they allow customers to personalize their homes based on their wants and needs.
“We offer a wide array of technology offerings that are focused on being in line with local consumer demand—everything from solar programming to electric vehicle charging. It just depends on what our consumer wants,” Hughes says.