While CES is primarily a consumer trade show, there are a multitude of lessons that TecHome builders can learn from the event.
First and foremost, this is a show that highlights what the buyer wants, and these buyers could ultimately end up being your clients. With technology entering the residential conversation more and more, the demand of the consumer is something to which builders should pay attention. CES provides an excellent outlet to do so.
By exploring the show floor, builders could pick up three main lessons which will help improve business by not only focusing on what the consumer wants, but learning where this always-accelerating industry is going.
Lesson #1: There’s Something for Everybody
If CES proved anything, it’s that there is technology for every type of client. Are you building for a movie buff? There are home theater technology and high-end speakers for that. Are you building for new parents? There’s technology specifically for them, ranging from baby monitoring devices to unique education tech for children. Are you building for a health nut or fitness guru? Once more, the options are endless.
CES showcased the fact that technology can please people of all tastes. It’s up to the builder to figure out what makes the client tick during the purchasing process, then use these qualities to produce individual TecHome packages to truly wow the buyer.
These technology add-ons and attentiveness to personal taste are factors that could ultimately boost your business.