Clayton Homes Unveils Lifestyle Collection

Clayton Homes Unveils Lifestyle Collection

Modular Builder Clayton Homes has unveiled a new idea geared toward specific groups. The Lifestyle Collection was announced at this year’s Berkshire Hathaway Shareholders Meeting in Omaha, Nebraska.

The new collection is made up of four models, connected, active, social and reflective, which have their own customizable amenities that are designed with different demographics in mind.

Each home comes with a specific layout and unique set of features allowing consumers to choose a home that reflects their personality and complements their daily routine. “This is a new frontier for us,” says Carl Hill, director of retail marketing at Clayton Homes.

Clayton Homes will showcase the reflective home at Berkshire Hathaway’s annual meeting.
Clayton Homes will showcase the reflective home at Berkshire Hathaway’s annual meeting.

“We’ve always been proud that our homes are customizable based on a customers’ needs and wants, but this takes that to a whole new level by providing homes that represent a customer’s personality and lifestyle.”

Clayton Homes showcased the reflective home at Berkshire Hathaway’s annual meeting. According to Clayton, a “reflective” homeowner demands a home that focuses on the need to retreat, relax and reflect, while also featuring modern amenities and custom details. The home has an inventive layout that gives residents space for privacy as well as a luxury kitchen for gathering throughout the day.

Related Story: How Modular Builders are Incorporating Wicked Cool Tech

The company announced its first protype, Concept House, last year, which was designed to suit the specific interests and lifestyles of the 19 to 37 age group, Gen Now, who rely on handheld devices. For that reason, the homes feature drop zone charging stations at the front entrance, pull-up outlets by adorne, lighting from Lutron and hue, Nest thermostats, Sonos stereo systems, Hunter Douglas automated blinds and Kwikset keyless entry.

About The Author

Andrea Medeiros is editor-in-chief, multimedia director and content developer at TecHome Builder. She is a former TV news reporter turned home technology guru and is using her broadcast journalism skills to help our team deliver complicated, tech-focused content in a conversational way. She has a decade of experience in the editorial realm—interviewing, writing and editing stories as well as shooting, editing and producing video content. She is most interested in covering interoperability among smart devices.

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