BLOG

About the Author

John Galante is president of AE Ventures, producers of the TecHome Builder Summits. Prior to founding AE Ventures, Galante headed EH Media’s events division and contributed to the development of its publications and online media. Read more...

Outmaneuvering the Elephant in the Room

For about six months now, COVID has been the sometimes-ignored, sometimes-omnipresent elephant in the room. We adjust our business models and activities. We try to pursue business as usual with new tools and techniques. We go into denial. We try to cope. And we just freak out every now and then about all of...

Is Now the Time for Digital Finished Home Sales?

I’ve just put the finishing touches on our Quarterly Housing Stat Pack a compilation of government and association market reports and forecasts. The numbers tell the story of the pandemic’s impact on the new home market. Starts are projected to be down about 10% in 2020, but up about the same amount in 2021....

Selling Tech via Lifestyle Personas – Compelling but Risky

Establishing stock personas is a common business planning and marketing technique. It helps businesses think deeply, personally and emotionally about buyers and their core values, priorities and typical activities. Personas can help builders ideate tech packages as part of their merchandising process and can be used to hook buyers on extensive home tech options...

Home AV Resurgence & The Builder’s Play

There’s been a pretty massive reordering of application priorities for new homes in the wake of the COVID pandemic. For the previous 3-5 years, there had been a decided shift from AV and Networking to Smart Home Security as top of the list. Now the tables are turned. Homeowners are stuck at home, sometimes...

Selling Tech Room-by-Room

Presenting home tech options room-by-room is one of the easiest and most intuitive ways of achieving great sell-through. Buyers evaluate homes room-by-room, thinking about what they are going to do and experience in specific rooms. With a little knowledge, builder sales staff can walk through the tech products and applications that go with common...