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At the end of 2019, Multifamily was on the rise in growth as more people wanted to live near where they worked and played–in fast-paced cities bustling with activity and nightlife. However, things changed quickly with the introduction of COVID and there was a shift toward outer-suburban single-family home ownership. What impact will this have...

For about six months now, COVID has been the sometimes-ignored, sometimes-omnipresent elephant in the room. We adjust our business models and activities. We try to pursue business as usual with new tools and techniques. We go into denial. We try to cope. And we just freak out every now and then about all of the...

by John Galante I’ve just put the finishing touches on our Quarterly Housing Stat Pack a compilation of government and association market reports and forecasts. The numbers tell the story of the pandemic’s impact on the new home market. Starts are projected to be down about 10% in 2020, but up about the same amount...

by Erin Chartier We are all looking for a little more space in our homes these days. Americans spend nearly 90% of their time indoors but with the current state of the world and everyone at home… things start to feel a little crowded! Homebuilders working with landscape designers and outdoor lighting professionals have the...

Establishing stock personas is a common business planning and marketing technique. It helps businesses think deeply, personally and emotionally about buyers and their core values, priorities and typical activities. Personas can help builders ideate tech packages as part of their merchandising process and can be used to hook buyers on extensive home tech options packages,...

There’s been a pretty massive reordering of application priorities for new homes in the wake of the COVID pandemic. For the previous 3-5 years, there had been a decided shift from AV and Networking to Smart Home Security as top of the list. Now the tables are turned. Homeowners are stuck at home, sometimes using...