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About the Author

John Galante is president of AE Ventures, producers of the TecHome Builder Summits. Prior to founding AE Ventures, Galante headed EH Media’s events division and contributed to the development of its publications and online media. Read more...

Get Going on Working & Learning from Home

You’d have had to be on another planet to not see that video conferencing is on fire as a top application. The market for video conferencing gear and services is projected to double to nearly $12 billion  annually by 2027 by TechRepublic, and I think that underestimates attachment sales like mounts and large screen...

Home Tech Merchandising & Luxury Custom Homes

Beating the drum just one more time (for now!) on home tech merchandising—this time focusing on the luxury custom market. The concept of merchandising for Luxury Home selling isn’t terribly intuitive, because most custom builders’ value proposition is “whatever you want or dream–we can deliver”. On its face, that’s the antithesis of merchandising, where...

Standard + Options: The Most Critical Merchandising Decision

Last week’s blog was titled Beating the Drum on Tech Merchandising. I’m continuing to bang that drum! This time on what may be the most critical of all merchandising decisions. The development of your tech standard and options scheme. When you think of merchandising and its origins in retail stores, standard offers don’t come to...

Young Couple Reviewing Documents to New home options

Beating the Drum on Home Tech Merchandising

One of the rules of business communications I’ve subscribed to 100% in the last few years is the need for repetition. My mind tends to fly from topic to topic and I often get bored with a message long before it’s starting to sink in with the audience. So I’m not going to make...

Delivery Person with package. Products at left include an iPhone with video interface and automated entry, Linear Garage door opener, Schlage digital lock, Elan motion sensor camera

The Delivery Play!

I’m a bit of a data hound. I like looking at big tables of numbers, applying formulas to them and identifying patterns and big picture changes. Maybe that’s the lure of the construction industry, economics and baseball for me. There are so many statistics to slice and dice and play with. Did you know...

2020 Re-Vision: Big 4 TecHome Applications Emerge

At the beginning of April, we put guest and sponsorship outreach efforts on hold and focused on researching changes in sales and marketing practices in our client base and on what home tech applications might be on the rise in the wake of the COVID-19 pandemic. We are about done collecting results from this...

Welcome to the TecHome Builder Blog

Dear Technology & Housing Industry Colleagues, This month marks the launch of the TecHome Builder blog and webcast series as we expand the information and advice we’ll be providing online. I will be the principal contributor to the blog for starters and principal host and chief provocateur of the webcast series. It’s been a while...