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Beating the drum just one more time (for now!) on home tech merchandising—this time focusing on the luxury custom market. The concept of merchandising for Luxury Home selling isn’t terribly intuitive, because most custom builders’ value proposition is “whatever you want or dream–we can deliver”. On its face, that’s the antithesis of merchandising, where tech...

Last week’s blog was titled Beating the Drum on Tech Merchandising. I’m continuing to bang that drum! This time on what may be the most critical of all merchandising decisions. The development of your tech standard and options scheme. When you think of merchandising and its origins in retail stores, standard offers don’t come to mind....

One of the rules of business communications I’ve subscribed to 100% in the last few years is the need for repetition. My mind tends to fly from topic to topic and I often get bored with a message long before it’s starting to sink in with the audience. So I’m not going to make that...

I’m a bit of a data hound. I like looking at big tables of numbers, applying formulas to them and identifying patterns and big picture changes. Maybe that’s the lure of the construction industry, economics and baseball for me. There are so many statistics to slice and dice and play with. Did you know Lou...

At the beginning of April, we put guest and sponsorship outreach efforts on hold and focused on researching changes in sales and marketing practices in our client base and on what home tech applications might be on the rise in the wake of the COVID-19 pandemic. We are about done collecting results from this 2020...

Dear Technology & Housing Industry Colleagues, This month marks the launch of the TecHome Builder blog and webcast series as we expand the information and advice we’ll be providing online. I will be the principal contributor to the blog for starters and principal host and chief provocateur of the webcast series. It’s been a while since...