On Demand

Recorded: May 15th, 2020

About Webcast

What is a Merchandising Plan?

It lays out your product assortment, packaging and pricing. It ensures you look comprehensively at your options and select strategically. It provides the upfront certainty and strategy you need to optimize marketing and maximize sales. And for no category of products has merchandise planning ever been more appropriate or necessary than tech.

This webcast provides a quick overview of the “whys” and more in-depth presentation of the “hows” of a builder home tech merchandising strategy.

Be sure to download the FREE Guide to Developing a Home Tech Merchandising & Marketing Plan!

John Galante

John Galante is president of AE Ventures, producers of the TecHome Builder Summits. Prior to founding AE Ventures, Galante headed EH Media’s events division and contributed to development of its publications and online media. At EH, he launched the award-winning Electronic House Expos and the Worship Facilities Conference & Expo, and launched the CE Pro and TecHome Builder media brands as editor. Before joining EH, Galante was with the Consumer Technology Association (CTA), where he managed the Integrated Home Systems, Video and Accessories Divisions. He also served the Security Industry Association as executive director and Reed Exhibition Companies in event business development positions. In the association realm, Galante spearheaded the founding of the Distributed Audio Alliance and the Consortium for Electronic Systems Technician Training, served as a director of CTA’s TechHome Division and, in 2001, was named the Home Automation & Networking Association’s industry leader of the year.

Bret Jacob

With more than 30 years of experience in audio/video and building control systems, Bret Jacob has held technical, sales, management and ownership roles with electronics manufacturers and systems installation companies. During this time, Bret has become an industry authority on residential and commercial market smart control technology. Bret recently celebrated his 18-year anniversary with ELAN and Nortek Security & Control where he remains committed to supporting the building and design communities and their efforts to incorporate technology into their projects

Joe Lautner

For over 15 years Joe Lautner has been at the forefront of the Connected Home space developing, marketing and selling IoT platforms before the term was coined.   Joe helps builders of custom, production and MDU homes develop connected home strategies for their developments.  Joe is past Chairman and board member of Smart Home Board of the Consumer Technology Association and an advocate for professionally installed connected home market.

#1 Builder Technology Resource

Technology is transforming homebuilding, making new homes smarter, safer, more connected, greener, healthier, more productive and more entertaining and improving the way new homes are marketed, sold, designed, constructed and cared-for. As builders lean forward into tech, TecHome Builder steps up as the #1 builder technology resource, helping all kinds of builders and multifamily property operators get a handle on the fast-moving challenges and opportunities of tech and quickly take the actions required to turn tech into a strategic advantage.