How to Get an “A” from Gen Z: Leveraging Tech to Win the Up-and-Coming Rental Cohort

As the multifamily industry goes through a multigenerational shift, GenZ (born between ’97 and ’12) will be in the driver’s seat! In search of unique and personalized experiences, they desire upgrades and are willing to pay a premium! This session will explore trends in the way GenZ approaches the apartment renting paradigm and tech’s essential role in the value proposition.