Latest Posts

Outmaneuvering the Elephant in the Room

For about six months now, COVID has been the sometimes-ignored, sometimes-omnipresent elephant in the room. We adjust our business models and activities. We try to pursue business as usual with new tools and techniques. We go into denial. We try to cope. And we just freak out every now and then about all of...

Is Now the Time for Digital Finished Home Sales?

I’ve just put the finishing touches on our Quarterly Housing Stat Pack a compilation of government and association market reports and forecasts. The numbers tell the story of the pandemic’s impact on the new home market. Starts are projected to be down about 10% in 2020, but up about the same amount in 2021....

Selling Tech via Lifestyle Personas – Compelling but Risky

Establishing stock personas is a common business planning and marketing technique. It helps businesses think deeply, personally and emotionally about buyers and their core values, priorities and typical activities. Personas can help builders ideate tech packages as part of their merchandising process and can be used to hook buyers on extensive home tech options...

Home AV Resurgence & The Builder’s Play

There’s been a pretty massive reordering of application priorities for new homes in the wake of the COVID pandemic. For the previous 3-5 years, there had been a decided shift from AV and Networking to Smart Home Security as top of the list. Now the tables are turned. Homeowners are stuck at home, sometimes...

Selling Tech Room-by-Room

Presenting home tech options room-by-room is one of the easiest and most intuitive ways of achieving great sell-through. Buyers evaluate homes room-by-room, thinking about what they are going to do and experience in specific rooms. With a little knowledge, builder sales staff can walk through the tech products and applications that go with common...

Change is the only Constant

On lucky 7/7 we announced the postponement of our TecHome Builder Summit Spring (originally scheduled for May 2020 in Orlando, then rescheduled for August 2020, then relocated to Kansas City) to May 4-6, 2021 in Louisville. We have been simultaneously monitoring the waxing and waning of COVID across the nation, gathering information on preventative measures...

Savant Acquires GE Lighting: A Big Deal for Builders!

I sat down with Savant president, JC Murphy, to discuss Hyannis, MA-based manufacturer Savant Systems’ pending acquisition of GE Lighting and its implications for builders and multifamily companies. Announced on May 27 and set to close June 30, the deal combines Savant’s smart home control and AV product expertise with GE Lighting’s product portfolio...

Gain $220K for Every 100 Homes Built

The construction industry has only had one way to control power – installing boxes, wiring, and switches in the walls. Levven two-component smart switching now gives builders and trades a choice on how to control power. Using wireless radio frequency, Levven switches send on, off, and dim commands to relays that switch the power...

Get Going on Working & Learning from Home

You’d have had to be on another planet to not see that video conferencing is on fire as a top application. The market for video conferencing gear and services is projected to double to nearly $12 billion  annually by 2027 by TechRepublic, and I think that underestimates attachment sales like mounts and large screen...

Home Tech Merchandising & Luxury Custom Homes

Beating the drum just one more time (for now!) on home tech merchandising—this time focusing on the luxury custom market. The concept of merchandising for Luxury Home selling isn’t terribly intuitive, because most custom builders’ value proposition is “whatever you want or dream–we can deliver”. On its face, that’s the antithesis of merchandising, where...

Builders who pivot can prosper even in pandemic times: by offering virtual sales centres

It’s Business As Usual for Tech-Savvy New Home Builders Using Virtual Sales Centres: Introducing LiveSite™ the Virtual Sales Center Software Powered by NEEZO Studios! While the pandemic has accelerated the need for builders to offer their homebuyers a true, virtual experience…it has actually just been a day-in-the-life of best-practices at NEEZO Studios. LiveSite™, the company's state-of-the-art virtual sales...

Standard + Options: The Most Critical Merchandising Decision

Last week’s blog was titled Beating the Drum on Tech Merchandising. I’m continuing to bang that drum! This time on what may be the most critical of all merchandising decisions. The development of your tech standard and options scheme. When you think of merchandising and its origins in retail stores, standard offers don’t come to...

Young Couple Reviewing Documents to New home options

Beating the Drum on Home Tech Merchandising

One of the rules of business communications I’ve subscribed to 100% in the last few years is the need for repetition. My mind tends to fly from topic to topic and I often get bored with a message long before it’s starting to sink in with the audience. So I’m not going to make...

Delivery Person with package. Products at left include an iPhone with video interface and automated entry, Linear Garage door opener, Schlage digital lock, Elan motion sensor camera

The Delivery Play!

I’m a bit of a data hound. I like looking at big tables of numbers, applying formulas to them and identifying patterns and big picture changes. Maybe that’s the lure of the construction industry, economics and baseball for me. There are so many statistics to slice and dice and play with. Did you know...

2020 Re-Vision: Big 4 TecHome Applications Emerge

At the beginning of April, we put guest and sponsorship outreach efforts on hold and focused on researching changes in sales and marketing practices in our client base and on what home tech applications might be on the rise in the wake of the COVID-19 pandemic. We are about done collecting results from this...

Welcome to the TecHome Builder Blog

Dear Technology & Housing Industry Colleagues, This month marks the launch of the TecHome Builder blog and webcast series as we expand the information and advice we’ll be providing online. I will be the principal contributor to the blog for starters and principal host and chief provocateur of the webcast series. It’s been a while...

Suspended Animation

Dear Technology & Housing Industry Colleagues: Suspended animation is unsustainable. Or as Dr. Ian Malcolm said in Jurassic Park: “Life finds a way!” Whether it be on the jobsite or at your work-from-home set-up, at some point you identify the opportunities and threats, the problems and solutions and decide how to move forward safely,...

AE Ventures launches 2020 Re-Vision

B2B event and engagement platform provider to map rapid changes occurring in the markets it serves and the business practices of its customers April 1, 2020—AE Ventures announced today the launch of 2020 Re-Vision. This new research and customer relations initiative will map the rapid changes taking place in the markets AE serves and...

Cop Out!

I read a recent Professional Builder editorial that encouraged builders to make a minimalist play in the home – strictly quality WiFi with a couple of WAPs. What a cop out. It’s a slightly updated edition of the structured-wiring-only play so many builders were making in the go-go construction market of the mid-2000s. Reality...