Latest Posts

Get Going on Working & Learning from Home

You’d have had to be on another planet to not see that video conferencing is on fire as a top application. The market for video conferencing gear and services is projected to double to nearly $12 billion  annually by 2027 by TechRepublic, and I think that underestimates attachment sales like mounts and large screen displays,...

Home Tech Merchandising & Luxury Custom Homes

Beating the drum just one more time (for now!) on home tech merchandising—this time focusing on the luxury custom market. The concept of merchandising for Luxury Home selling isn’t terribly intuitive, because most custom builders’ value proposition is “whatever you want or dream–we can deliver”. On its face, that’s the antithesis of merchandising, where tech...

Builders who pivot can prosper even in pandemic times: by offering virtual sales centres

It’s Business As Usual for Tech-Savvy New Home Builders Using Virtual Sales Centres: Introducing LiveSite™ the Virtual Sales Center Software Powered by NEEZO Studios! While the pandemic has accelerated the need for builders to offer their homebuyers a true, virtual experience…it has actually just been a day-in-the-life of best-practices at NEEZO Studios. LiveSite™, the company's state-of-the-art virtual sales center...

Standard + Options: The Most Critical Merchandising Decision

Last week’s blog was titled Beating the Drum on Tech Merchandising. I’m continuing to bang that drum! This time on what may be the most critical of all merchandising decisions. The development of your tech standard and options scheme. When you think of merchandising and its origins in retail stores, standard offers don’t come to mind....

Young Couple Reviewing Documents to New home options

Beating the Drum on Home Tech Merchandising

One of the rules of business communications I’ve subscribed to 100% in the last few years is the need for repetition. My mind tends to fly from topic to topic and I often get bored with a message long before it’s starting to sink in with the audience. So I’m not going to make that...

Delivery Person with package. Products at left include an iPhone with video interface and automated entry, Linear Garage door opener, Schlage digital lock, Elan motion sensor camera

The Delivery Play!

I’m a bit of a data hound. I like looking at big tables of numbers, applying formulas to them and identifying patterns and big picture changes. Maybe that’s the lure of the construction industry, economics and baseball for me. There are so many statistics to slice and dice and play with. Did you know Lou...

2020 Re-Vision: Big 4 TecHome Applications Emerge

At the beginning of April, we put guest and sponsorship outreach efforts on hold and focused on researching changes in sales and marketing practices in our client base and on what home tech applications might be on the rise in the wake of the COVID-19 pandemic. We are about done collecting results from this 2020...

Welcome to the TecHome Builder Blog

Dear Technology & Housing Industry Colleagues, This month marks the launch of the TecHome Builder blog and webcast series as we expand the information and advice we’ll be providing online. I will be the principal contributor to the blog for starters and principal host and chief provocateur of the webcast series. It’s been a while since...

Suspended Animation

Dear Technology & Housing Industry Colleagues: Suspended animation is unsustainable. Or as Dr. Ian Malcolm said in Jurassic Park: “Life finds a way!” Whether it be on the jobsite or at your work-from-home set-up, at some point you identify the opportunities and threats, the problems and solutions and decide how to move forward safely, creatively,...

AE Ventures launches 2020 Re-Vision

B2B event and engagement platform provider to map rapid changes occurring in the markets it serves and the business practices of its customers April 1, 2020—AE Ventures announced today the launch of 2020 Re-Vision. This new research and customer relations initiative will map the rapid changes taking place in the markets AE serves and the...

Cop Out!

I read a recent Professional Builder editorial that encouraged builders to make a minimalist play in the home – strictly quality WiFi with a couple of WAPs. What a cop out. It’s a slightly updated edition of the structured-wiring-only play so many builders were making in the go-go construction market of the mid-2000s. Reality is...

TecHome Brilliance Awards Winners Honor the Best in Home Tech

The awards program recognizes the leaders in the surging home technology market as manufacturers implement game-changing innovations in home control, energy efficiency, connected appliances and more. We know homebuyer demand for technology is growing at a rapid rate, and innovative builders and tech companies are answering this rallying call with solutions that “wow” and work....

Olibra Makes Builders’ Standard Home Devices Smart

Representatives from the company and its BOND product held quality engagements with high-volume and luxury builders, which have led to meaningful next steps for all the builders with whom they met. At the 2018 TecHome Builder Summit, there were representatives from 123 vendor companies from all areas of home technology in attendance to meet with...

Texas Builder Brings Tech to Multi-Family Developments

Lennar Multifamily Community’s Justin Foster is embracing the Summit’s new elements to help LMC become a multifamily tech leader. The 2018 TecHome Builder Summit, held from Dec. 5-7, was the largest in the event’s five-year history. In its return to the Phoenix Convention Center, 251 of the United States’ and Canada’s most progressive high-volume, luxury...

2018 TecHome Market Pulse Survey IDs Industry Trends

The survey of homebuilder executives shows the industry’s attitudes about a variety of tech topics. The annual TecHome Market Pulse Survey allows homebuilders to understand the latest tech trends with data compiled from some of the top builder executives from around the country. This year’s survey allows builders to see the industry pulse on topics...

Deako Smart Lighting Brightening Up Arizona Development

At last year’s TecHome Builder Summit, Shea Homes leaders recognized the opportunity presented by Deako, and now they are offering its products as standard in a new community with the potential for even more. For builders looking to entice buyers with smart home options, there is some financial risk by including high-priced tech products they...

With Builders’ Help, Aquor Exploding Into New Markets

The Aquor team met with scores of luxury builders at the 2017 TecHome Builder Summit, and those contacts are helping them reach new distributors in previously untapped markets and change their overall business strategy. It didn’t take long for the Aquor Water Systems team to reap the rewards from its sponsorship of the 2017 TecHome...

Offering Standard Tech Packages Can Lead to Upgrades

Homebuyers increasingly want tech options included in their homes, and starting with standard package options can lead to more upgrade sales later. As the average homebuyer trends younger and younger, the need for builders to include tech in their homes is increasing. One session at the 2017 TecHome Builder Summit was designed to help builders...

For Summit Veteran, There’s Always Something New

Chad Williams of Pepper Viner Homes has attended nearly every TecHome Builder Summit, and though he’s learned a lot, he manages to always find something he didn’t know. The TecHome Builder Summit, much like technology itself, evolves every year. With each new edition of the event come timely general session topics, a different mix of...

Best Overall Brilliance Award Winner Values Recognition From Peers

Delta Products’ multifunctional fan earned the Best Overall TecHome Brilliance Award at the TecHome Builder Summit in December. At the 2017 TecHome Builder Summit, the TecHome Brilliance Awards were presented to companies that were deemed to be best accelerating the application of residential technologies. In total, 21 products and communities were recognized for their innovations....

Builder Recognizes Need to Take the Lead on Tech

HiVol builder Greg Sewell says the TecHome Builder Summit makes him realize the potential for tech to separate him from others in his market. In markets in which no builder has taken the lead on embracing a strong tech strategy, the opportunity exists for one to take charge and become a trendsetter. For those that...

Digital Habits Are Changing How People Buy Homes

Avid Ratings used the TecHome Builder Summit to explain how builders can use tech to improve the buying experience for customers. As much of the country has embraced the digital age, in many ways, the homebuilding industry is lagging. Homebuyers are spending more time on their mobile devices and using them as research tools, but...

First-Time Summit Sponsor Closes Deal Before Event Concludes

Aquor Water Systems received a builder order immediately following its boardroom presentation. Aquor Water Systems signed on to the 2017 TecHome Builder Summit with the hopes of making some connections that would lead to new partnerships with builders. The Aquor team didn’t even need to leave Phoenix to ensure that would happen. The company’s goal...