Tech is an unfamiliar and unwieldy challenge for many builders.
Tech arrived in homes and homebuilding in the last couple of decades, where other products and operational aids have hundreds or even thousands of years of history in homebuilding, and their innovation timeclocks tick much more slowly.
TecHome Builder Reference seeks to help builders define the challenges and opportunities of tech and put processes in place that will improve the chances of sustained success with tech.
Available and Upcoming Reference Guides
Builder’s Guide to Developing a Winning Home Tech Strategy
Trade Team Collaboration Guide
Taxonomies
Guide to Home Tech Merchandising
Builder’s Technology Solutions Planning Guide
The Builder's Guide will help you understand:
- Market Segments
- Products
- Typical Tech Options Room-by-Room
- How to Develop Appropriate Business Processes to Sell and Deliver Tech
How do you get all the trades involved with home technology (builders, integrators, contractors, architects, designers) to collaborate for optimal sell-through and customer experience?
- Front End: Merchandising, Marketing, Sales and Design
- The TecHome Product Taxonomy for Merchandise Selection
- Demographic & Psychographic Consideration Template
- Room-by-Room Tech Opportunities Analysis Template
- Packaging & Pricing
- Marketing & Sales
- Design
- Back End: Customer Experience
- User Orientation, Training and Customer Care
- Help builders define the possible products and solutions in the tech sphere.
- Home Tech
- Solutions
- Offers a proposed step-by-step, process-oriented approach for builders to mast their home tech play.
- Merchandising
- Merchandising Concepts
- Merchandising Meeting
- Merchandising Plan
- Merchandising
First edition: Dec 2019
- Builder Solutions Map – a tool for builders and technology suppliers to get on the same page regarding process areas addressed by solutions
- Step by Step to Solution Implementation – it’s not rocket science, there are good common-sense approaches to defining the scope of the solution, analyzing potential ROI, implementing effectively and refining