[TECH VENDOR CONTENT] Guide to Selling & Marketing Tech To and Through Builders
Watch this video as a companion to the pdf guide! This guide, specially created for tech manufacturers/service providers, explains how to sell/market tech to and through homebuilders in a seven-step process. It includes elements that are common to most all B2B marketing and sales and that are unique to the challenges of partnering successfully...
Q3 2020 Housing Stat Pack
Updated quarterly. A national-level look at housing starts (both single-family and multifamily) and housing sales (both new and existing) with history back to 2009 and projections two years forward. Also includes history on permitted value at the national level and drivers like GDP and mortgage rates. Stat Pack Includes: Summary History and Forecasts Permitted...
Q2 2020 Housing Stat Pack + TecHome Industry Census
Updated quarterly. A national-level look at housing starts (both single family and multifamily) and housing sales (both new and existing) with history back to 2009 and projections two years forward. Also includes history on permitted value at the national level and drivers like GDP and mortgage rates. NEW TecHome Industry Census TecHome Builder has...
2020 Re-Vision Survey Report
The COVID-19 pandemic is driving dramatic changes in go-to-market strategies among tech and housing industry players and in the demand for specific installed tech applications. This survey of vendors, integrators/subcontractors seeks to map some of the most significant changes....
Product Pulse Survey Report
This survey report looks at the broad home tech product taxonomy, focusing on present and future inclusion rates, with separate breakdowns of the response data for high volume and luxury/custom builders....
Guide to Developing a Home Tech Merchandising & Marketing Plan
Filled with tips and tool sets to help you determine your strategic intent with tech and methodically build out your merchandise assortments and packaging....
Building Tech Solutions Taxonomy
From marketing and sales to design, production and prefab solutions – 75 solutions categories organized into major categories to help you see the full scope of solutions and understand which you want to leverage in your organization....
Home Tech Taxonomy
Organization of 50+ home tech product categories into seven master categories. Designed to help you see the broad scope of tech and understand which categories you want to incorporate into your tech merchandise assortments....
TecHome Trade Team Collaboration Guide
This document provides a scope and method for development of the collaborative processes, along with tips for effectiveness....
Builder’s Guide to Developing a Winning Home Tech Strategy
An organized list of questions to develop strategy and checklist of topics in which you’ll need to increase and maintain your knowledgebase....
Market Pulse
Tech interest levels and take rates by homebuyer market segments defined by type of home bought (starter, move-up, dream home, vacation home, etc.), type of household, age of homebuyer, net worth of homebuyer, etc....
Multifamily In-Unit & Shared Space Tech Trends
Current and near future tech features included in units and shared spaces, with segmentation for rental vs. owner occupied properties, new construction renovation and retrofit....
Multifamily Building Operation Tech Trends
Current and near future builder operations tech utilization. ...
Marketing & Sales Tech Pulse
This survey tracks current and planned usage of a broad landscape of marketing and sales solutions....
Design, Production & Prefab Tech Pulse
Looks at current and planned builder adoption and adoption hurdles for the taxonomy of design, production and prefab technology systems and tools....
Guide to Effective Home Tech Design & Production
Guidance on when and how to design various technologies into homes and tips on managing tech trade partners in the production process....
Builder Solutions Map
A tool for builders and technology suppliers to get on the same page regarding process areas addressed by solutions....
Step by Step to Solution Implementation
It’s not rocket science, there are good common-sense approaches to defining the scope of the solution, analyzing potential ROI, implementing effectively and refining....
