RESEARCH & GUIDES
The survey provides a snapshot of what technologies progressive builders are incorporating in the homes they construct and their plans for the near future. It captures the elements of their increasingly standard tech offers. It also articulates their views on the importance of technology and on the strengths and weaknesses of their technology installation partners. Most data points are...
Watch this video as a companion to the pdf guide! This guide, specially created for tech manufacturers/service providers, explains how to sell/market tech to and through homebuilders in a seven-step process. It includes elements that are common to most all B2B marketing and sales and that are unique to the challenges of partnering successfully with...
Updated quarterly. A national-level look at housing starts (both single-family and multifamily) and housing sales (both new and existing) with history back to 2009 and projections two years forward. Also includes history on permitted value at the national level and drivers like GDP and mortgage rates. Stat Pack Includes: Summary History and Forecasts Permitted Value...
Updated quarterly. A national-level look at housing starts (both single family and multifamily) and housing sales (both new and existing) with history back to 2009 and projections two years forward. Also includes history on permitted value at the national level and drivers like GDP and mortgage rates. NEW TecHome Industry Census TecHome Builder has now...
The COVID-19 pandemic is driving dramatic changes in go-to-market strategies among tech and housing industry players and in the demand for specific installed tech applications. This survey of vendors, integrators/subcontractors seeks to map some of the most significant changes.
This survey report looks at the broad home tech product taxonomy, focusing on present and future inclusion rates, with separate breakdowns of the response data for high volume and luxury/custom builders.
Filled with tips and tool sets to help you determine your strategic intent with tech and methodically build out your merchandise assortments and packaging.
From marketing and sales to design, production and prefab solutions – 75 solutions categories organized into major categories to help you see the full scope of solutions and understand which you want to leverage in your organization.
Organization of 50+ home tech product categories into seven master categories. Designed to help you see the broad scope of tech and understand which categories you want to incorporate into your tech merchandise assortments.
This document provides a scope and method for development of the collaborative processes, along with tips for effectiveness.
Tech interest levels and take rates by homebuyer market segments defined by type of home bought (starter, move-up, dream home, vacation home, etc.), type of household, age of homebuyer, net worth of homebuyer, etc.
Current and near future tech features included in units and shared spaces, with segmentation for rental vs. owner occupied properties, new construction renovation and retrofit.
Current and near future builder operations tech utilization.
This survey tracks current and planned usage of a broad landscape of marketing and sales solutions.
Looks at current and planned builder adoption and adoption hurdles for the taxonomy of design, production and prefab technology systems and tools.
Guidance on when and how to design various technologies into homes and tips on managing tech trade partners in the production process.
A tool for builders and technology suppliers to get on the same page regarding process areas addressed by solutions.
It’s not rocket science, there are good common-sense approaches to defining the scope of the solution, analyzing potential ROI, implementing effectively and refining.
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Every year we publish 20+ resources covering the topics of from what tech builders and multifamily companies are offering to planning and process development guides. These resources are informed by our founders’ decades of tech market experience and our daily engagement with the most tech-forward players in the market.
Tech is an unfamiliar and unwieldy challenge for many builders. That’s why TecHome Builder Research & Guides seek to help builders define the challenges and opportunities of tech and put processes in place that will improve their chances of sustained success with tech.
Our experience with tech, the business of homebuilding and the collaborative roles of trade partners make for information and advisory products that make a practical, positive difference for builders.
The Team Behind these Resources
Our team has been watching the evolution of home and building technology for decades—researching offers and take rates, adoption curves, changes in builder strategy, implementation struggles and more.
Feedback & Reviews
“I’ve been studying the TecHome Builder Product Pulse surveys for years to track trends on the tech builders are incorporating into their homes, understand how standard offers are evolving and check in on trade partner performance. Practical data point I can’t find anywhere else!”
— Regional Builder CEO
“The Housing Stat Pack isn’t exactly original, empirical research, but it is one of most convenient compendiums of housing data points around. I love the focus on permitted value in specific geographies. Helps us find and address the hot spots and retreat from markets that are sagging.”
— VP Marketing
“I like the way TecHome Builder addresses process issues with its guides. It gives useful insight to what our strategies should encompass, how to develop them and who to involve. We also get good advice on collaboration with our trade partners on tech.”
— National Builder, Tech Team Head