2020 Product Pulse Survey Report

The survey provides a snapshot of what technologies progressive builders are incorporating in the homes they construct and their plans for the near future. It captures the elements of their increasingly standard tech offers. It also articulates their views on the importance of technology and on the strengths and weaknesses of their technology installation partners. Most data points are filtered to look at differences between high volume builders (50+ homes built annually) and smaller volume, typically luxury custom builders (less than 50 homes built per year).

Respondent Profile

  • Primary business: 94% builder; 5% remodeler; 1% architect
  • Job function: 54% executive management; 24% operations/purchasing; 9% sales, marketing, design; 13% other
  • 2020 Revenue: $42 million average, 10.7% annual revenue growth
  • 2020 Homes Built: 872 average
  • 35% – $50 million or more revenue
  • 30% – 500 or more homes built
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