Guide to Developing a Home Tech Merchandising & Marketing Plan

Sponsored by Nortek Security & Control

Filled with tips and tool sets to help you determine your strategic intent with tech and methodically build out your merchandise assortments and packaging. Also offers tips and tools on how to leverage the appeal of tech in your general home/community marketing and how to market and enable tech options sales.

Contents:

  • Creating the Merchandising Plan
  • The TecHome Product Taxonomy
  • Establishing Your Strategic Intent
  • The Home Tech Merchandising Plan
  • Home Tech Merchandising Plan Kick Off Meeting
  • Tech Message Platform from Standard to Options
  • Defining the Sales-Marketing Interface
  • Tech Options Marketing & Sales
  • Home Tech Marketing Plan Outline
  • Home Tech Marketing Plan Kick-Off Meeting
  • TecHome Merchandising Perspectives
  • TecHome Sales/Marketing Discovery Questions
  • TecHome Product Pulse Research on Tech-Forward Homebuilder Tech Plays
  • TecHome Builder Tech Merchandising & Marketing Survey Highlights
  • BDX Consumer Research on Tech
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