Smart Kitchen Marketing & Sales: Showcase the Experience
New tech-forward products are flooding the kitchen, but we are never going to get sell-through for them until we start showing and telling the story of the customer experience that comes with them. Join our panel as we discuss compelling marketing and selling that will up the take rates and really positively differentiate the kitchens in new homes vs. used!
Moderator: Anya Chrisanthon Panel: Erica Bovard, GE Appliances; Melissa Morman, BDX; Shawn Stover, GE Appliances
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Are you using technology to create a mote around your business that your competitors can't touch, or are you using too many trophy solutions? Watch Tim Costello explain the differences and how other companies are using tech to transform their businesses in this TecHome Builder Summit Keynote Address.
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Technology is transforming homebuilding, making new homes smarter, safer, more connected, greener, healthier, more productive and more entertaining and improving the way new homes are marketed, sold, designed, constructed and cared-for. As builders lean forward into tech, TecHome Builder steps up as the #1 builder technology resource, helping all kinds of builders and multifamily property operators get a handle on the fast-moving challenges and opportunities of tech and quickly take the actions required to turn tech into a strategic advantage.