Smart Kitchen Marketing & Sales: Showcase the Experience
New tech-forward products are flooding the kitchen, but we are never going to get sell-through for them until we start showing and telling the story of the customer experience that comes with them. Join our panel as we discuss compelling marketing and selling that will up the take rates and really positively differentiate the kitchens in new homes vs. used!
Moderator: Anya Chrisanthon Panel: Erica Bovard, GE Appliances; Melissa Morman, BDX; Shawn Stover, GE Appliances
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#1 Builder Technology Resource
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