Home AV Resurgence & The Builder’s Play

There’s been a pretty massive reordering of application priorities for new homes in the wake of the COVID pandemic. For the previous 3-5 years, there had been a decided shift from AV and Networking to Smart Home Security as top of the list. Now the tables are turned. Homeowners are stuck at home, sometimes...

Savant Acquires GE Lighting: A Big Deal for Builders!

I sat down with Savant president, JC Murphy, to discuss Hyannis, MA-based manufacturer Savant Systems’ pending acquisition of GE Lighting and its implications for builders and multifamily companies. Announced on May 27 and set to close June 30, the deal combines Savant’s smart home control and AV product expertise with GE Lighting’s product portfolio...

Gain $220K for Every 100 Homes Built

The construction industry has only had one way to control power – installing boxes, wiring, and switches in the walls. Levven two-component smart switching now gives builders and trades a choice on how to control power. Using wireless radio frequency, Levven switches send on, off, and dim commands to relays that switch the power...

Get going on Working & Learning from Home

You’d have had to be on another planet to not see that video conferencing is on fire as a top application. The market for video conferencing gear and services is projected to double to nearly $12 billion  annually by 2027 by TechRepublic, and I think that underestimates attachment sales like mounts and large screen...

Home Tech Merchandising & Luxury Custom Homes

Beating the drum just one more time (for now!) on home tech merchandising—this time focusing on the luxury custom market. The concept of merchandising for Luxury Home selling isn’t terribly intuitive, because most custom builders’ value proposition is “whatever you want or dream–we can deliver”. On its face, that’s the antithesis of merchandising, where...

Builders who pivot can prosper even in pandemic times: by offering virtual sales centres

It’s Business As Usual for Tech-Savvy New Home Builders Using Virtual Sales Centres: Introducing LiveSite™ the Virtual Sales Center Software Powered by NEEZO Studios! While the pandemic has accelerated the need for builders to offer their homebuyers a true, virtual experience…it has actually just been a day-in-the-life of best-practices at NEEZO Studios. LiveSite™, the company's state-of-the-art virtual sales...

Standard + Options: The Most Critical Merchandising Decision

Last week’s blog was titled Beating the Drum on Tech Merchandising. I’m continuing to bang that drum! This time on what may be the most critical of all merchandising decisions. The development of your tech standard and options scheme. When you think of merchandising and its origins in retail stores, standard offers don’t come to...

Young Couple Reviewing Documents to New home options

Beating the Drum on Home Tech Merchandising

One of the rules of business communications I’ve subscribed to 100% in the last few years is the need for repetition. My mind tends to fly from topic to topic and I often get bored with a message long before it’s starting to sink in with the audience. So I’m not going to make...