Integrated Home Tech Marketing

As technology is becoming more the expectation than the exception in new home properties, savvy builders are attracting more buyers by showing clients what makes their standard tech offerings a cut above the rest with integrated marketing strategies. We will chat with Terry Zelen, a seasoned creative director with 30-years’ experience with Home Builders and Developers for advertising and marketing and owner of Zelen Communications, and Steve Wiltse, innovative construction professional and owner of New Legacy Homes, to find out what strategies builders can leverage to increase home sales.

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The Home Cinema-Webcast

Home cinemas are hot! Many homebuyers opting to budget for a true AV experience instead of the family vacation this year. What's in it for builders? Join our host John Galante and David Tovissi, VP & GM of Luxury and Consumer Audio at Harman International, as they chat about the market shift toward home entertainment,...

NightScaping – webcast

Today’s buyers need a little more elbow room (6 ft of it!) to entertain guests. Offer move-in ready solutions with beautiful lighting that will let your clients expand indoor comforts to the outdoors for dining, entertaining, and relaxing into the evening hours. Join Joe & Lauren Lautner along with Sean Curran as they take you...

Building a Connected & Productive TecHome

Are your new homes ready for the tech-centered life of your clients? The big shift in working, learning and playing from home has made Connected & Productive two of the top central benefits of home tech. This week we talk about products and solutions that are no longer just “nice-to-have” but imperative for builders and...

Webcast-PureTech Alliance

Healthy home tech has been on the rise as a central benefit for homeowners but with the current pandemic, it has risen to the top of the list. With increasing awareness of the impending collision between wellness technologies, traditional A/V, and smart home products, the PureTech Alliance, a national sales and service organization was formed...


We sit down with President of Savant JC Murphy to talk about their recent deal in acquiring GE lighting. We discuss Savants plan for the GE lighting assets and how the expansion of their portfolio of products, as well as their brand power and capability to scale, is big news for builders.   Preview:


This webcast will walk you through the research that shows how a builder delivering 100 homes per year can add $220,000+ to their bottom line, while delivering the tech-forward user experience today’s buyers demand. Wow. Wow. WOW! The Vice President of Canadian-based tech manufacturer Levven Electronics will share three years of data collected from the field that...

Webcast-NEEZO Studios

Located in Toronto, Ontario Canada, North America’s condo capital (where there are more cranes than any other city in North America), NEEZO’s award-winning architectural visualization services are internationally recognized. Their creative studio and architectural visualization firm specializes in photorealistic 3D renderings and animations, interactive applications, sales center software enabling new home builders to sell--virtually, custom software development, virtual reality, augmented...

Webcast- Healthy Home Tech

Health and wellness technologies in new homes are rising in demand for obvious reasons. In this session, we’ll address air quality, water quality, anti-microbial tech and how lighting and environmental technologies contribute to wellness. We’ll also focus on practical packages that builders can consider in tech assortments for multiple markets. Hot topic. Great presenters.  

Webcast-New Home Digital Marketing

Social distancing is accelerating a long-underway trend toward virtual/digital marketing of new homes. This webcast taps the insights of frontline experts who are mapping the increased use, successes and failures of new home digital marketing tools and tactics.  

Webcast-Work or Learn from Home

More than half of America has been forced to work/learn-from-home due to COVID 19 lockdowns. While many will return to the office and classroom soon, this 2020 crash course is certain to spark much higher levels of demand for robust work/learn-from-home set-ups—a trend that builders and multifamily operators will want to address to give their...