There's an App for That!– Targeted Marketing to Keep Home Buyers Engaged
The home buying market is hot and many builders are already sold out of inventory–but we know it's not going to last. What are you doing NOW to follow-up and keep homebuyers interested so that you have their attention when new homes are available? There's an app for that! Join Kody Smith of NoviHome and Anya Chrisanthon for a conversation about app technology that keeps buyers engaged and personalizes messages to their exact needs.
President & Founding Partner, NoviHomes
Kody Smith is the President and founding partner of NoviHome - a suite of app-based technologies that are driven to enhance the home buying and building process. Kody's background is in entrepreneurship and technology sales within startups. His experience has spanned many industries from cash-pay healthcare to data science and B2B corporate sales. Kody has a great understanding and passion for the buyer experience and how technology is influencing CX. Kody has an undeniable passion for NoviHome and the impact it is making within the building industry for both the buyer and the builder.
Guest Host & Housing Industry Content Marketing Strategist
Anya has been a strong thought leader in the industry, hosting a top-rated podcast called New Construction Marketing. She brings her wealth of knowledge and unique perspective stemming from her experience in the industry as an award-winning real-estate professional and consultant for nationally recognized homebuilder companies. Anya has served as Solutions Track Moderator for sessions at the 2019 Summit in DC and most recently for September and February TecHome Builder Online Summits. She will again serve as this year's track chair with a focus on the digital marketing and sales universe of technologies and techniques that homebuilders can use to optimize sales and provide excellent service for their buyers. AnyaChrisanthon.com
Want more on the latest Solutions for New Home Sales & Marketing?
See Anya & Kody In-Person at TecHome Builder Summit in Louisville, August 17-19! We offer a program of content and networking that stimulates peer-to-peer best practice sharing, and tech solutions for builder Sales & Marketing, plus a broad collection of vendors ready to help with tech implementation.
We treat you like a VIP with a hosting package that includes flight hotel meals and registration making your visit virtually cost free! Apply now to secure your seat!
Watch More TecHome Builder Webcasts
We all invest a lot of time and money into our websites to ensure homebuyers are finding our new homes instead of the competition's. We do our best to ensure that we are staying on top of the constant algorithm changes to stay on that first page but Google is making major changes coming in the middle...
We’ve come a long way with visualization and virtualization in the last couple of years but where are we headed. This session takes a look at the next generation of digital marketing engagement tools and techniques so you’re ready to keep competing for buyers’ time, attention, minds and hearts. GUESTS: Megan English, O'Neil Interactive; Chip...
78% of customers buy from the first company to respond! With the surge in online shopping from new home buyers, your Online Sales Counselor is an important first engagement for your new homebuyers. Are you preparing them to be the face of your website? Join Anya Chrisanthon and Leah Fellows of Blue Gypsy Inc as they explore what an...
#1 Builder Technology Resource
Technology is transforming homebuilding, making new homes smarter, safer, more connected, greener, healthier, more productive and more entertaining and improving the way new homes are marketed, sold, designed, constructed and cared-for. As builders lean forward into tech, TecHome Builder steps up as the #1 builder technology resource, helping all kinds of builders and multifamily property operators get a handle on the fast-moving challenges and opportunities of tech and quickly take the actions required to turn tech into a strategic advantage.