There's an App for That!– Targeted Marketing to Keep Home Buyers Engaged

The home buying market is hot and many builders are already sold out of inventory–but we know it's not going to last. What are you doing NOW to follow-up and keep homebuyers interested so that you have their attention when new homes are available? There's an app for that! Join Kody Smith of NoviHome and Anya Chrisanthon for a conversation about app technology that keeps buyers engaged and personalizes messages to their exact needs.

Kody Smith

President & Founding Partner, NoviHomes

Kody Smith is the President and founding partner of NoviHome - a suite of app-based technologies that are driven to enhance the home buying and building process.  Kody's background is in entrepreneurship and technology sales within startups.  His experience has spanned many industries from cash-pay healthcare to data science and B2B corporate sales. Kody has a great understanding and passion for the buyer experience and how technology is influencing CX. Kody has an undeniable passion for NoviHome and the impact it is making within the building industry for both the buyer and the builder.


Anya Chrisanthon

Guest Host & Housing Industry Content Marketing Strategist

Anya has been a strong thought leader in the industry, hosting a top-rated podcast called New Construction Marketing. She brings her wealth of knowledge and unique perspective stemming from her experience in the industry as an award-winning real-estate professional and consultant for nationally recognized homebuilder companies. Anya has served as Solutions Track Moderator for sessions at the 2019 Summit in DC and most recently for September and February TecHome Builder Online Summits. She will again serve as this year's track chair with a focus on the digital marketing and sales universe of technologies and techniques that homebuilders can use to optimize sales and provide excellent service for their buyers. AnyaChrisanthon.com

Want more on the latest Solutions for New Home Sales & Marketing?

See Anya & Kody In-Person at TecHome Builder Summit in Louisville, August 17-19! We offer a program of content and networking that stimulates peer-to-peer best practice sharing, and tech solutions for builder Sales & Marketing, plus a broad collection of vendors ready to help with tech implementation.

We treat you like a VIP with a hosting package that includes flight hotel meals and registration making your visit virtually cost free! Apply now to secure your seat!

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